{"id":3894,"date":"2025-04-30T08:57:27","date_gmt":"2025-04-30T06:57:27","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3894"},"modified":"2025-04-30T08:57:27","modified_gmt":"2025-04-30T06:57:27","slug":"remarketing","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/sv\/glossar\/remarketing\/","title":{"rendered":"\u00c5termarknadsf\u00f6ring"},"content":{"rendered":"<p>Remarketing \u00e4r en marknadsf\u00f6ringsstrategi som inneb\u00e4r att bes\u00f6kare p\u00e5 en webbplats <strong>specifikt adresserad igen<\/strong> vanligtvis via personligt anpassade annonser. Anv\u00e4ndarna har redan interagerat med webbplatsen, t.ex. tittat p\u00e5 en produkt eller fyllt en varukorg, men har inte konverterat.<\/p>\n\n\n\n<p>Med hj\u00e4lp av <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/sparning\/\" data-type=\"glossar\" data-id=\"3812\">Sp\u00e5rning<\/a>-teknologier som Meta <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/pixel\/\" data-type=\"glossar\" data-id=\"3892\">Pixel<\/a> eller Google Ads <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/dag\/\" data-type=\"glossar\" data-id=\"3882\">Etiketter<\/a> anv\u00e4ndarnas beteende registreras f\u00f6r att kunna n\u00e5 dem igen senare p\u00e5 andra plattformar (t.ex. p\u00e5 sociala n\u00e4tverk eller via displayannonser). Syftet \u00e4r att f\u00e5 anv\u00e4ndarna att komma tillbaka och <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/omvandling\/\" data-type=\"glossar\" data-id=\"3825\">Konvertering<\/a> att uppn\u00e5s trots allt.<\/p>\n\n\n\n<p>Remarketing fungerar vanligtvis via <a href=\"https:\/\/trackboxx.com\/sv\/vad-aer-cookies-och-vad-aer-skillnaderna\/\" data-type=\"post\" data-id=\"1965\">Kakor<\/a>, pixlar eller <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/haendelsesparning\/\" data-type=\"glossar\" data-id=\"3869\">H\u00e4ndelser<\/a> och kr\u00e4ver samtycke i enlighet med dataskyddsbest\u00e4mmelserna.<\/p>\n\n\n\n<p>Remarketing, precis som retargeting i <a href=\"https:\/\/trackboxx.com\/sv\/guide-foer-sparning-av-e-handel\/\" data-type=\"post\" data-id=\"3670\">Sp\u00e5rning av e-handel<\/a> relevant.<\/p>\n\n\n\n<p><\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3894","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar\/3894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar\/3894\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/media?parent=3894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/categories?post=3894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/tags?post=3894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}