{"id":3894,"date":"2025-04-30T08:57:27","date_gmt":"2025-04-30T06:57:27","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=glossar&#038;p=3894"},"modified":"2025-04-30T08:57:27","modified_gmt":"2025-04-30T06:57:27","slug":"remarketing","status":"publish","type":"glossar","link":"https:\/\/trackboxx.com\/sv\/glossar\/remarketing\/","title":{"rendered":"\u00c5termarknadsf\u00f6ring"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Remarketing \u00e4r en marknadsf\u00f6ringsstrategi som <strong>riktar sig p\u00e5 nytt till tidigare webbplatsbes\u00f6kare<\/strong> \u2014 oftast med personanpassade annonser. Anv\u00e4ndarna har redan interagerat med webbplatsen, exempelvis genom att titta p\u00e5 en produkt eller l\u00e4gga en vara i kundvagnen, men har inte slutf\u00f6rt en konvertering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Med hj\u00e4lp av <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/sparning\/\" data-type=\"glossar\" data-id=\"3812\">Sp\u00e5rning<\/a>teknik som Metas <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/pixel\/\" data-type=\"glossar\" data-id=\"3892\">Pixel<\/a> eller Google Ads- <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/dag\/\" data-type=\"glossar\" data-id=\"3882\">taggar<\/a> registreras anv\u00e4ndarnas beteende s\u00e5 att de senare kan n\u00e5s igen p\u00e5 andra plattformar, till exempel i sociala medier eller via displayannonser. M\u00e5let \u00e4r att f\u00e5 dem att \u00e5terv\u00e4nda och slutligen genomf\u00f6ra en <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/omvandling\/\" data-type=\"glossar\" data-id=\"3825\">Konvertering<\/a> .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remarketing anv\u00e4nder vanligtvis <a href=\"https:\/\/trackboxx.com\/sv\/vad-aer-cookies-och-vad-aer-skillnaderna\/\" data-type=\"post\" data-id=\"1965\">cookies<\/a>, pixlar eller <a href=\"https:\/\/trackboxx.com\/sv\/ordlista\/haendelsesparning\/\" data-type=\"glossar\" data-id=\"3869\">h\u00e4ndelser<\/a> och kr\u00e4ver ett samtycke som uppfyller dataskyddskraven.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Precis som retargeting \u00e4r remarketing relevant f\u00f6r <a href=\"https:\/\/trackboxx.com\/sv\/guide-foer-sparning-av-e-handel\/\" data-type=\"post\" data-id=\"3670\">e-handelssp\u00e5rning<\/a> .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[],"class_list":["post-3894","glossar","type-glossar","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar\/3894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/types\/glossar"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/glossar\/3894\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/media?parent=3894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/categories?post=3894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/tags?post=3894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}