{"id":2150,"date":"2024-04-28T17:43:08","date_gmt":"2024-04-28T15:43:08","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=helpcenter&p=2150"},"modified":"2024-09-27T14:17:59","modified_gmt":"2024-09-27T12:17:59","slug":"utm-sparning","status":"publish","type":"helpcenter","link":"https:\/\/trackboxx.com\/sv\/helpcenter\/utm-tracking","title":{"rendered":"UTM-sp\u00e5rning"},"content":{"rendered":"

UTM-parametrar g\u00f6r att du b\u00e4ttre kan sp\u00e5ra, strukturera och f\u00f6rst\u00e5 trafik fr\u00e5n olika k\u00e4llor.<\/p>\n\n\n\n

Du kan t.ex. anv\u00e4nda UTM-parametrar f\u00f6r att analysera exakt hur m\u00e5nga klick ett visst inl\u00e4gg p\u00e5 Facebook skickar till din m\u00e5lgrupp. Eller s\u00e5 kan du se hur m\u00e5nga anv\u00e4ndare som har klickat p\u00e5 en l\u00e4nk i ditt senaste nyhetsbrev.<\/p>\n\n\n\n

En mer effektiv utv\u00e4rdering av Google Ads-annonser \u00e4r ocks\u00e5 m\u00f6jlig med hj\u00e4lp av UTM-parametrar.<\/p>\n\n\n\n

Hur exakt fungerar UTM-sp\u00e5rning med Trackboxx?<\/h2>\n\n\n\n

Trackboxx kan k\u00e4nna igen och visa 3 olika UTM-parametrar:<\/p>\n\n\n\n

    \n
  1. K\u00e4llor<\/li>\n\n\n\n
  2. Medium<\/li>\n\n\n\n
  3. Kampanj<\/li>\n<\/ol>\n\n\n\n

    Med dessa tre parametrar kan du skapa din UTM-l\u00e4nk och motsvarande trafik kommer att visas \u201euppdelad\u201c i omr\u00e5det UTM-k\u00e4llor.<\/p>\n\n\n\n

    Exempel p\u00e5 en l\u00e4nk + UTM-parameter:<\/strong><\/p>\n\n\n

    https:\/\/trackboxx.com\/?utm_source=fastwp&utm_medium=bannersidebarblog&utm_campaign=banneradvertising<\/span>\n<\/code><\/span>Kodspr\u00e5k:<\/span> JavaScript<\/span> (<\/span>javascript<\/span>)<\/span><\/small><\/pre>\n\n\n
    Detta \u00e4r en l\u00e4nk som lagras f\u00f6r en banner p\u00e5 portalen www.fastwp.de. Om n\u00e5gon klickar p\u00e5 denna banner \u00f6verf\u00f6rs f\u00f6ljande information till Trackboxx:<\/p>\n\n\n\n
    utm_k\u00e4lla=fastwp<\/strong> = K\u00e4llan \u00e4r d\u00e4rf\u00f6r fastwp<\/p>\n\n\n\n
    utm_medium=bannersidebarblogg<\/strong> = mediet i det h\u00e4r fallet \u00e4r en banner, i sidof\u00e4ltet p\u00e5 fastwps blogg<\/p>\n\n\n\n
    utm_campaign=bannerannonsering<\/strong> = i detta fall var kampanjen m\u00e4rkt med bannerannonsering<\/p>\n\n\n\n
    Du kan naturligtvis namnge de enskilda parametrarna som du vill. I slut\u00e4ndan ska du bara kunna se s\u00e5 tydligt som m\u00f6jligt varifr\u00e5n motsvarande trafik kommer.<\/p>\n\n\n\n
    Ett annat exempel:<\/strong><\/p>\n\n\n\n
    Nyhetsbrev:<\/em><\/p>\n\n\n\n
    Du har t.ex. l\u00e4nkat ett specialerbjudande i ditt nyhetsbrev. UTM-l\u00e4nken skulle d\u00e5 kunna struktureras p\u00e5 f\u00f6ljande s\u00e4tt, till exempel:<\/p>\n\n\n\n
    https:\/\/DEINE-WEBSEITEN-URL.DE\/?utm_source=newsletter&utm_medium=email&utm_campaign=oktober-newsletter<\/p>\n\n\n\n
    I Trackboxx skulle ett motsvarande klick i ditt nyhetsbrev nu visas med f\u00f6ljande information:<\/p>\n\n\n\n
    utm_source=nyhetsbrev<\/strong>= Source \u00e4r d\u00e4rf\u00f6r ett nyhetsbrev<\/p>\n\n\n\n
    utm_medium=email<\/strong> = mediet \u00e4r e-post<\/p>\n\n\n\n
    utm_campaign=oktober-nyhetsbrev<\/strong> = detta \u00e4r ett nyhetsbrev som skickades ut i oktober<\/p>\n\n\n\n
    Skapa UTM LINK<\/h2>\n\n\n\n
    I Trackboxx Dashboard hittar du v\u00e5r UTM-l\u00e4nkgenerator. Du kan anv\u00e4nda detta f\u00f6r att skapa dina UTM-l\u00e4nkar.<\/p>\n\n\n\n
    \"\"<\/a><\/figure>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[26],"class_list":["post-2150","helpcenter","type-helpcenter","status-publish","hentry","tag-helpcenter-funktionen-einstellungen"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/helpcenter\/2150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/helpcenter"}],"about":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/types\/helpcenter"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/helpcenter\/2150\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/media?parent=2150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/categories?post=2150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/tags?post=2150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}