{"id":2150,"date":"2024-04-28T17:43:08","date_gmt":"2024-04-28T15:43:08","guid":{"rendered":"https:\/\/trackboxx.com\/?post_type=helpcenter&p=2150"},"modified":"2026-10-16T18:04:31","modified_gmt":"2026-10-16T16:04:31","slug":"utm-sparning","status":"publish","type":"helpcenter","link":"https:\/\/trackboxx.com\/sv\/helpcenter\/utm-tracking","title":{"rendered":"UTM-sp\u00e5rning"},"content":{"rendered":"

UTM-parametrar g\u00f6r att du b\u00e4ttre kan sp\u00e5ra, strukturera och f\u00f6rst\u00e5 trafik fr\u00e5n olika k\u00e4llor.<\/p>\n\n\n\n

Du kan till exempel anv\u00e4nda UTM-parametrar f\u00f6r att se hur m\u00e5nga klick ett visst Facebook-inl\u00e4gg skickar till din m\u00e5lsida. Du kan ocks\u00e5 se hur m\u00e5nga anv\u00e4ndare som har klickat p\u00e5 en l\u00e4nk i ditt senaste nyhetsbrev.<\/p>\n\n\n\n

En mer effektiv utv\u00e4rdering av Google Ads-annonser \u00e4r ocks\u00e5 m\u00f6jlig med hj\u00e4lp av UTM-parametrar.<\/p>\n\n\n\n

Hur exakt fungerar UTM-sp\u00e5rning med Trackboxx?<\/h2>\n\n\n\n

Trackboxx kan k\u00e4nna igen och visa 3 olika UTM-parametrar:<\/p>\n\n\n\n

    \n
  1. K\u00e4llor<\/li>
  2. Medium<\/li>
  3. Kampanj<\/li>\n<\/ol>\n\n\n\n

    Med dessa tre parametrar kan du skapa din UTM-l\u00e4nk och motsvarande trafik kommer att visas \u201euppdelad\u201c i omr\u00e5det UTM-k\u00e4llor.<\/p>\n\n\n\n

    Exempel p\u00e5 en l\u00e4nk + UTM-parameter:<\/strong><\/p>\n\n\n

    https:\/\/trackboxx.com\/?utm_source=fastwp&utm_medium=banner%20sidebar%20blog&utm_campaign=bannerwerbung<\/span>\n<\/code><\/span>Code language:<\/span> JavaScript<\/span> (<\/span>javascript<\/span>)<\/span><\/small><\/pre>\n\n\n
    Detta \u00e4r en l\u00e4nk som lagras f\u00f6r en banner p\u00e5 portalen www.fastwp.de. Om n\u00e5gon klickar p\u00e5 denna banner \u00f6verf\u00f6rs f\u00f6ljande information till Trackboxx:<\/p>\n\n\n\n
    utm_source=fastwp<\/strong> = k\u00e4llan \u00e4r fastwp<\/p>\n\n\n\n
    utm_medium=banner%20sidebar%20blog<\/strong> = mediet i det h\u00e4r fallet \u00e4r en banner, i sidof\u00e4ltet p\u00e5 fastwps blogg<\/p>\n\n\n\n
    utm_campaign=bannerwerbung<\/strong> = kampanjen heter i det h\u00e4r fallet \u201dbannerwerbung\u201d (bannerannonsering)<\/p>\n\n\n\n
    Du kan naturligtvis namnge de enskilda parametrarna som du vill. I slut\u00e4ndan ska du bara kunna se s\u00e5 tydligt som m\u00f6jligt varifr\u00e5n motsvarande trafik kommer.<\/p>\n\n\n\n
    Ett annat exempel:<\/strong><\/p>\n\n\n\n
    Nyhetsbrev:<\/em><\/p>\n\n\n\n
    Du har t.ex. l\u00e4nkat ett specialerbjudande i ditt nyhetsbrev. UTM-l\u00e4nken skulle d\u00e5 kunna struktureras p\u00e5 f\u00f6ljande s\u00e4tt, till exempel:<\/p>\n\n\n\n
    https:\/\/DEINE-WEBSEITEN-URL.DE\/?utm_source=newsletter&utm_medium=email&utm_campaign=oktober-newsletter<\/p>\n\n\n\n
    Trackboxx visar d\u00e5 ett klick fr\u00e5n ditt nyhetsbrev med f\u00f6ljande information:<\/p>\n\n\n\n
    utm_source=newsletter<\/strong>= k\u00e4llan \u00e4r nyhetsbrevet<\/p>\n\n\n\n
    utm_medium=email<\/strong> = mediet \u00e4r e-post<\/p>\n\n\n\n
    utm_campaign=oktober-newsletter<\/strong> = detta \u00e4r ett nyhetsbrev som skickades ut i oktober<\/p>\n\n\n\n
    Skapa UTM LINK<\/h2>\n\n\n\n
    I Trackboxx Dashboard hittar du v\u00e5r UTM-l\u00e4nkgenerator. Du kan anv\u00e4nda detta f\u00f6r att skapa dina UTM-l\u00e4nkar.<\/p>\n\n\n\n
    \"\"<\/a><\/figure>","protected":false},"featured_media":0,"template":"","categories":[],"tags":[26],"class_list":["post-2150","helpcenter","type-helpcenter","status-publish","hentry","tag-helpcenter-funktionen-einstellungen"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/helpcenter\/2150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/helpcenter"}],"about":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/types\/helpcenter"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/helpcenter\/2150\/revisions"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/media?parent=2150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/categories?post=2150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/tags?post=2150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}