{"id":3451,"date":"2025-03-17T11:33:52","date_gmt":"2025-03-17T10:33:52","guid":{"rendered":"https:\/\/trackboxx.com\/?p=3451"},"modified":"2025-03-23T10:42:35","modified_gmt":"2025-03-23T09:42:35","slug":"seo-istaellet-foer-annonser-foerdelar-nackdelar-graenser","status":"publish","type":"post","link":"https:\/\/trackboxx.com\/sv\/seo-statt-ads-vor-nachteile-grenzen\/","title":{"rendered":"SEO ist\u00e4llet f\u00f6r annonser: n\u00e4r det kan fungera - n\u00e4r det inte g\u00f6r det"},"content":{"rendered":"<p>Om man fr\u00e5gar Google eller ChatGPT hur m\u00e5nga e-handelsf\u00f6retag som f\u00f6rlitar sig p\u00e5 annonser blir det snabbt tydligt att de inte kan klara sig utan betalda kampanjer: hela 98 procent har PPC-kampanjer som k\u00f6rs med Google Ads (wordstream.com). M\u00e5nga SEO-byr\u00e5er vill dock s\u00e4lja in motsatsen och lovar att SEO g\u00f6r n\u00e4tbutikerna mindre beroende av klickpriser och konkurrens. Men kan detta verkligen fungera eller \u00e4r det trots allt inte m\u00f6jligt utan annonser?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fortsatt utveckling av SERP som ett \u201cproblem\u201d<\/h2>\n\n\n\n<p>Googles s\u00f6kresultatsidor blir allt mer anv\u00e4ndarv\u00e4nliga och erbjuder filteralternativ och sk\u00e4rmar som f\u00f6r m\u00e5nga \u00e5r sedan var f\u00f6rbeh\u00e5llna onlinebutiker eller inneh\u00e5llsleverant\u00f6rer.&nbsp;<\/p>\n\n\n\n<p>\u00c4ven om det kan verka trov\u00e4rdigt att uppn\u00e5 en bra placering i de organiska s\u00f6kresultaten, m\u00e5ste du fr\u00e5ga dig sj\u00e4lv hur m\u00e5nga klick f\u00f6r s\u00e4ljrelevanta s\u00f6kfr\u00e5gor som fortfarande hamnar i s\u00e5dana resultat.<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-box stk-block-icon-box stk-block stk-40b050d stk-block-background\" data-v=\"2\" data-block-id=\"40b050d\"><style>.stk-40b050d {border-top-left-radius:1px !important;border-top-right-radius:1px !important;border-bottom-right-radius:1px !important;border-bottom-left-radius:1px !important;overflow:hidden !important;box-shadow:none !important;border-style:solid !important;border-color:#cecece !important;}<\/style><div class=\"stk-block-content stk-inner-blocks stk-block-icon-box__content stk-container stk-40b050d-container stk--no-background stk--no-padding\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-83d1557\" data-block-id=\"83d1557\"><style>.stk-83d1557 {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-b08ea4a\" data-block-id=\"b08ea4a\"><style>.stk-b08ea4a .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-b08ea4a .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#eb267d !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-b08ea4a\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-b-08-ea-4-a-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-b-08-ea-4-a-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM216 336h24V272H216c-13.3 0-24-10.7-24-24s10.7-24 24-24h48c13.3 0 24 10.7 24 24v88h8c13.3 0 24 10.7 24 24s-10.7 24-24 24H216c-13.3 0-24-10.7-24-24s10.7-24 24-24zm40-208a32 32 0 1 1 0 64 32 32 0 1 1 0-64z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f2ecf02\" id=\"anzeigen-mit-hohen-klickraten\" data-block-id=\"f2ecf02\"><h5 class=\"stk-block-heading__text\">Annonser med h\u00f6g klickfrekvens<\/h5><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"translation-block\">Betalda annonser \u00e4r <strong>starkare<\/strong> f\u00f6r produkts\u00f6kningar i synnerhet \u00e4n f\u00f6r allm\u00e4nna s\u00f6kfr\u00e5gor. Studier visar att cirka <strong>65 % av anv\u00e4ndare med en k\u00f6pintention klickar p\u00e5 annonser<\/strong>, s\u00e4rskilt Google Shopping-annonser.<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/03\/s3-1024x597.png\" alt=\"\" class=\"wp-image-3452\" title=\"\" srcset=\"https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/03\/s3-1024x597.png 1024w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/03\/s3-300x175.png 300w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/03\/s3-768x448.png 768w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/03\/s3-1536x895.png 1536w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/03\/s3-18x10.png 18w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/03\/s3.png 1690w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><em>Google erbjuder nu m\u00e5nga filterfunktioner, vilket inneb\u00e4r att den detaljerade s\u00f6kningen efter korta svansar inte l\u00e4ngre \u00e4ger rum p\u00e5 onlinebutikens webbplats utan direkt i Google. Och h\u00e4r, n\u00e4r det g\u00e4ller presentation, har betalda s\u00f6kresultat betydligt st\u00f6rre chanser att f\u00e5 klick.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Och hur \u00e4r det med inneh\u00e5llet?<\/h2>\n\n\n\n<p>Nu kan man h\u00e4vda att detta bara p\u00e5verkar produktbaserade s\u00f6kfr\u00e5gor (och s\u00f6kfr\u00e5gor f\u00f6r tj\u00e4nster), men inte s\u00f6kfr\u00e5gor f\u00f6r m\u00e5lgruppsrelevant inneh\u00e5ll.&nbsp;<\/p>\n\n\n\n<p>Men \u00e4ven h\u00e4r b\u00f6r man till\u00e5ta sig att t\u00e4nka kritiskt, eftersom AI-verktyg f\u00f6r n\u00e4rvarande utg\u00f6r en enorm konkurrensfaktor f\u00f6r s\u00e5dana s\u00f6kfr\u00e5gor.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">Studier visar att s\u00f6kmotorj\u00e4tten Google kan komma att hamna under press under de kommande \u00e5ren. Experter fr\u00e5n Gartner f\u00f6rutsp\u00e5r att upp till <strong>25 % f\u00e4rre traditionella s\u00f6kningar<\/strong> kommer att g\u00f6ras fram till 2026, eftersom anv\u00e4ndarna i allt h\u00f6gre grad f\u00f6rlitar sig p\u00e5 <strong>AI-st\u00f6dda assistenter<\/strong> som ChatGPT och Google Gemini. Ist\u00e4llet f\u00f6r att klicka p\u00e5 l\u00e5nga listor med s\u00f6kresultat f\u00f6rv\u00e4ntar sig anv\u00e4ndarna i allt h\u00f6gre grad direkta och exakta svar - en utveckling som kan revolutionera det digitala ekosystemet.<\/p>\n\n\n\n<div class=\"wp-block-stackable-hero stk-block-hero stk-block stk-3e6c97a is-style-default\" data-v=\"2\" data-block-id=\"3e6c97a\"><style>.stk-3e6c97a-inner-blocks{justify-content:center !important;}.stk-3e6c97a .stk-block-hero__content{min-height:500px !important;align-items:center !important;display:flex !important;}<\/style><div class=\"stk-block-hero__content stk-content-align stk-3e6c97a-column stk-container stk-3e6c97a-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks has-text-align-center stk--column-flex stk-3e6c97a-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-94b99eb\" id=\"strong-google-ads-sichtbarkeit-uber-die-eigentliche-suche-hinaus-strong\" data-block-id=\"94b99eb\"><h2 class=\"stk-block-heading__text\"><strong>Google Ads: Synlighet bortom den faktiska s\u00f6kningen<\/strong><\/h2><\/div>\n\n\n\n<p class=\"translation-block\">En viktig f\u00f6rdel med <strong>Google Ads<\/strong> \u00e4r m\u00f6jligheten att vara synlig f\u00f6r \u00e4mnen som inte exakt matchar anv\u00e4ndarens ursprungliga s\u00f6kintention. Medan organiska s\u00f6kresultat \u00e4r starkt knutna till de faktiska s\u00f6korden, g\u00f6r betalda annonser att du kan n\u00e5 potentiella kunder inom <strong>relaterade eller kompletterande omr\u00e5den<\/strong>. Detta \u00e4r s\u00e4rskilt v\u00e4rdefullt f\u00f6r <strong>korsf\u00f6rs\u00e4ljning<\/strong>, varum\u00e4rkesk\u00e4nnedom och utveckling av nya m\u00e5lgrupper.<\/p>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2b36fea\" data-block-id=\"2b36fea\"><p class=\"stk-block-text__text translation-block\">En annan f\u00f6rdel: <strong>landningssidor f\u00f6r Google Ads kan utformas f\u00f6r att vara betydligt mer s\u00e4ljfr\u00e4mjande<\/strong>. Eftersom du inte \u00e4r beroende av SEO-rankningsfaktorer eller organisk synlighet kan du anv\u00e4nda <strong>mer direkta call-to-actions (CTA:er), konverteringsoptimerade texter och s\u00e4ljfr\u00e4mjande element<\/strong> f\u00f6r att uppmuntra anv\u00e4ndarna att vidta en specifik \u00e5tg\u00e4rd. Till skillnad fr\u00e5n SEO-sidor, som ofta \u00e4r beroende av inneh\u00e5llsrelevans och oberoende av Google, kan landningssidor f\u00f6r annonser vara helt inriktade p\u00e5 prestanda.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-f7ce2bb\" data-block-id=\"f7ce2bb\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-436c807\" data-block-id=\"436c807\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"\"><span class=\"stk-button__inner-text\"><\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Finns det fortfarande goda sk\u00e4l f\u00f6r \u201cSEO\u201d?<\/h2>\n\n\n\n<p>Ja, \u00e4ven om det inte verkar fungera utan annonser betyder det inte att du helt ska bortse fr\u00e5n SEO. Trots dystra prognoser f\u00f6rblir Google dominerande.&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\">\u00c4ven om ChatGPT blir alltmer popul\u00e4rt som ett alternativ st\u00e5r det f\u00f6r n\u00e4rvarande bara f\u00f6r <strong>0,27 % av de dagliga s\u00f6kningarna<\/strong>. AI-hypen \u00e4r allts\u00e5 verklig, men den har \u00e4nnu inte ersatt traditionell s\u00f6kning.<\/p>\n\n\n\n<p>I slut\u00e4ndan \u00e4r en bra strategi att placera annonser f\u00f6r specifika s\u00f6kfr\u00e5gor med avsikt att k\u00f6pa\/boka samt att vara v\u00e4l positionerad organiskt f\u00f6r motsvarande s\u00f6kfr\u00e5gor. Dessutom kan m\u00e5lgruppsrelevant inneh\u00e5ll i en blogg eller tidning generera bes\u00f6kare\/anv\u00e4ndare, eftersom betydligt f\u00e4rre annonser generellt placeras f\u00f6r s\u00e5dana s\u00f6kningar.<\/p>\n\n\n\n<div class=\"wp-block-stackable-icon-box stk-block-icon-box stk-block stk-446785b stk-block-background\" data-v=\"2\" data-block-id=\"446785b\"><style>.stk-446785b {border-top-left-radius:1px !important;border-top-right-radius:1px !important;border-bottom-right-radius:1px !important;border-bottom-left-radius:1px !important;overflow:hidden !important;box-shadow:none !important;border-style:solid !important;border-color:#cecece !important;}<\/style><div class=\"stk-block-content stk-inner-blocks stk-block-icon-box__content stk-container stk-446785b-container stk--no-background stk--no-padding\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-04a8cea\" data-block-id=\"04a8cea\"><style>.stk-04a8cea {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-4ab18c2\" data-block-id=\"4ab18c2\"><style>.stk-4ab18c2 .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-4ab18c2 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#eb267d !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-4ab18c2\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-4-ab-18-c-2-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-4-ab-18-c-2-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM216 336h24V272H216c-13.3 0-24-10.7-24-24s10.7-24 24-24h48c13.3 0 24 10.7 24 24v88h8c13.3 0 24 10.7 24 24s-10.7 24-24 24H216c-13.3 0-24-10.7-24-24s10.7-24 24-24zm40-208a32 32 0 1 1 0 64 32 32 0 1 1 0-64z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-b5c6f67\" id=\"ein-kleines-problem-gibt-es-allerdings-auch-bei-content-suchen\" data-block-id=\"b5c6f67\"><h5 class=\"stk-block-heading__text\">Men det finns ocks\u00e5 ett litet problem med inneh\u00e5llss\u00f6kningar: <\/h5><\/div>\n<\/div><\/div>\n\n\n\n<p>\u00c4ven h\u00e4r f\u00f6rs\u00f6ker Google bli mer och mer anv\u00e4ndarv\u00e4nligt. I vissa fall visas svaren direkt i Google i form av korta snippets, vilket inneb\u00e4r att man inte beh\u00f6ver klicka sig vidare till webbplatsen. Multimediainneh\u00e5ll hamnar ocks\u00e5 i fokus: videor blir alltmer relevanta - rena textresultat leder inte l\u00e4ngre n\u00f6dv\u00e4ndigtvis och alltid till m\u00e5let.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c653ada\" data-block-id=\"c653ada\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c653ada-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2250ddf\" data-v=\"4\" data-block-id=\"2250ddf\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2250ddf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2250ddf-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"766\" src=\"https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/03\/s4-1024x766.png\" alt=\"\" class=\"wp-image-3453\" title=\"\" srcset=\"https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/03\/s4-1024x766.png 1024w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/03\/s4-300x225.png 300w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/03\/s4-768x575.png 768w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/03\/s4-16x12.png 16w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/03\/s4.png 1312w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fdec315\" data-v=\"4\" data-block-id=\"fdec315\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fdec315-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fdec315-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"761\" src=\"https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/03\/s5-1024x761.png\" alt=\"\" class=\"wp-image-3454\" title=\"\" srcset=\"https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/03\/s5-1024x761.png 1024w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/03\/s5-300x223.png 300w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/03\/s5-768x571.png 768w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/03\/s5-16x12.png 16w, https:\/\/trackboxx.com\/wp-content\/uploads\/2025\/03\/s5.png 1328w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><em>De tv\u00e5 sk\u00e4rmdumparna illustrerar de utmaningar som v\u00e4ntar utgivare inom alla sektorer, \u00e4ven med inneh\u00e5llsbaserade s\u00f6kfr\u00e5gor.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Funktion<\/td><td class=\"translation-block\"><strong>Google Ads<\/strong> (betald s\u00f6kning)<\/td><td class=\"translation-block\"><strong>SEO<\/strong> (organisk s\u00f6kning)<\/td><\/tr><tr><td><strong>Kostnader<\/strong><\/td><td>Kostnad per klick (CPC)<\/td><td>Inga direkta kostnader, men investeringar i inneh\u00e5ll och optimering<\/td><\/tr><tr><td><strong>Synlighet<\/strong><\/td><td>Omedelbar placering i toppositioner<\/td><td>Beh\u00f6ver tid f\u00f6r att bygga upp rankingen<\/td><\/tr><tr><td><strong>H\u00e5llbarhet<\/strong><\/td><td>Trafiken stoppas s\u00e5 snart budgeten \u00e4r f\u00f6rbrukad<\/td><td>L\u00e5ngsiktig effekt, \u00e4ven utan konstanta kostnader<\/td><\/tr><tr><td><strong>Flexibilitet<\/strong><\/td><td>Snabbt skalbar, m\u00e5linriktad styrning enligt nyckelord<\/td><td>Justeringar har endast en l\u00e5ngsiktig effekt<\/td><\/tr><tr><td><strong>Konkurrens<\/strong><\/td><td>H\u00f6gt konkurrenstryck, stigande CPC<\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Slutsats: SEO och annonser - inte antingen eller, utan ett samspel<\/strong><\/h2>\n\n\n\n<p>Om du vill vara framg\u00e5ngsrik inom e-handel eller n\u00e5gon annan bransch idag kan du knappast undvika betalda annonser. Dominansen f\u00f6r Google Shopping och PPC-kampanjer visar att annonser ligger i framkant, s\u00e4rskilt f\u00f6r transaktionsorienterade s\u00f6kfr\u00e5gor. Men inneb\u00e4r detta slutet f\u00f6r SEO? Inte n\u00f6dv\u00e4ndigtvis.<\/p>\n\n\n\n<p class=\"translation-block\">SEO \u00e4r fortfarande en viktig del av alla onlinestrategier - inte bara f\u00f6r att g\u00f6ra dig mindre beroende av stigande klickpriser p\u00e5 l\u00e5ng sikt, utan ocks\u00e5 f\u00f6r att skapa r\u00e4ckvidd via <strong>m\u00e5lgruppsrelevant inneh\u00e5ll<\/strong>. Spelreglerna h\u00e5ller dock p\u00e5 att f\u00f6r\u00e4ndras: Google prioriterar i allt h\u00f6gre grad <strong>direkta svar, multimediainneh\u00e5ll och AI-st\u00f6dda l\u00f6sningar<\/strong>, vilket inneb\u00e4r att traditionella organiska s\u00f6kresultat kan f\u00f6rlora i synlighet.<\/p>\n\n\n\n<p>Den b\u00e4sta strategin? En hybridstrategi. De som anv\u00e4nder annonser specifikt f\u00f6r s\u00f6kord med h\u00f6g konvertering, fokuserar p\u00e5 h\u00e5llbar synlighet med SEO och tillhandah\u00e5ller inneh\u00e5ll i olika format (text, video, infografik) har st\u00f6rst chans att lyckas p\u00e5 l\u00e5ng sikt. Det digitala landskapet f\u00f6r\u00e4ndras - de som f\u00f6rblir flexibla kommer att f\u00f6rbli synliga. ?<\/p>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-f3d1b35 is-style-default\" data-v=\"2\" data-block-id=\"f3d1b35\"><div class=\"stk-block-call-to-action__content stk-content-align stk-f3d1b35-column stk-container stk-f3d1b35-container stk-hover-parent\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-f3d1b35-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-72f843e\" id=\"datenschutzfreundliches-tracking-ohne-kompromisse\" data-block-id=\"72f843e\"><h3 class=\"stk-block-heading__text\">Integritetsv\u00e4nlig sp\u00e5rning utan kompromisser<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e99694d\" data-block-id=\"e99694d\"><p class=\"stk-block-text__text translation-block\">Med <strong>Trackboxx<\/strong> kan du hela tiden h\u00e5lla koll p\u00e5 dina bes\u00f6kare - b\u00e5de geografiskt och n\u00e4r det g\u00e4ller deras ursprung fr\u00e5n <strong>organisk eller betald trafik<\/strong>. Du kan ocks\u00e5 definiera <strong>m\u00e5lprojekt<\/strong> f\u00f6r att exakt analysera resultatet av dina <strong>annonser och SEO-\u00e5tg\u00e4rder<\/strong>.<\/p><\/div>\n\n\n\n<p class=\"translation-block\">Det b\u00e4sta med det: <strong>Trackboxx fungerar helt utan cookies och samlar inte in n\u00e5gra personuppgifter<\/strong>. Detta inneb\u00e4r att du \u00e4r <strong>100 % GDPR-kompatibel<\/strong> och undviker sp\u00e5rningsgap som uppst\u00e5r med Google Analytics p\u00e5 grund av saknade opt-ins.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-7f824c5\" data-block-id=\"7f824c5\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-a1c4b0b\" data-block-id=\"a1c4b0b\"><style>.stk-a1c4b0b , .stk-a1c4b0b .stk-button{width:100% !important;}.stk-a1c4b0b {flex:1 0 var(--stk-button-group-flex-wrap, 0) !important;}.stk-a1c4b0b .stk-button{padding-right:40px !important;padding-left:40px !important;background:linear-gradient(135deg,rgb(226,1,119) 0%,rgb(0,92,174) 100%) !important;border-top-left-radius:50px !important;border-top-right-radius:50px !important;border-bottom-right-radius:50px !important;border-bottom-left-radius:50px !important;}.stk-a1c4b0b .stk-button__inner-text{color:#ffffff !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/api.trackboxx.com\/free\/\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M352 256c0 22.2-1.2 43.6-3.3 64H163.3c-2.2-20.4-3.3-41.8-3.3-64s1.2-43.6 3.3-64H348.7c2.2 20.4 3.3 41.8 3.3 64zm28.8-64H503.9c5.3 20.5 8.1 41.9 8.1 64s-2.8 43.5-8.1 64H380.8c2.1-20.6 3.2-42 3.2-64s-1.1-43.4-3.2-64zm112.6-32H376.7c-10-63.9-29.8-117.4-55.3-151.6c78.3 20.7 142 77.5 171.9 151.6zm-149.1 0H167.7c6.1-36.4 15.5-68.6 27-94.7c10.5-23.6 22.2-40.7 33.5-51.5C239.4 3.2 248.7 0 256 0s16.6 3.2 27.8 13.8c11.3 10.8 23 27.9 33.5 51.5c11.6 26 20.9 58.2 27 94.7zm-209 0H18.6C48.6 85.9 112.2 29.1 190.6 8.4C165.1 42.6 145.3 96.1 135.3 160zM8.1 192H131.2c-2.1 20.6-3.2 42-3.2 64s1.1 43.4 3.2 64H8.1C2.8 299.5 0 278.1 0 256s2.8-43.5 8.1-64zM194.7 446.6c-11.6-26-20.9-58.2-27-94.6H344.3c-6.1 36.4-15.5 68.6-27 94.6c-10.5 23.6-22.2 40.7-33.5 51.5C272.6 508.8 263.3 512 256 512s-16.6-3.2-27.8-13.8c-11.3-10.8-23-27.9-33.5-51.5zM135.3 352c10 63.9 29.8 117.4 55.3 151.6C112.2 482.9 48.6 426.1 18.6 352H135.3zm358.1 0c-30 74.1-93.6 130.9-171.9 151.6c25.5-34.2 45.2-87.7 55.3-151.6H493.4z\"><\/path><\/svg><\/div><\/span><span class=\"has-text-color stk-button__inner-text\">30 dagars kostnadsfri provperiod<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Wenn man Google oder ChatGPT fragt, wie viele E-Commerce-Firmen auf Ads setzen, wird schnell klar, dass es ohne bezahlte Kampagnen nicht geht: Ganze 98 Prozent haben PPC-Kampagnen mit Google Ads laufen (wordstream.com). Viele SEO-Agenturen m\u00f6chten einem gef\u00fchlt jedoch das Gegenteil verkaufen und versprechen, dass SEO die Onlineshops unabh\u00e4ngiger von Klickpreisen und der Konkurrenz macht. Doch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogboxx"],"acf":[],"_links":{"self":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/posts\/3451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/comments?post=3451"}],"version-history":[{"count":0,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/posts\/3451\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/media\/3455"}],"wp:attachment":[{"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/media?parent=3451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/categories?post=3451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackboxx.com\/sv\/wp-json\/wp\/v2\/tags?post=3451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}