E-Commerce

Branding brand communication 9

Data protection 10

Customer loyalty 13

Visibility range 30

Web Analytics 35

How you can track returning customers in WooCommerce without cookies

Setting up a WhatsApp newsletter: Step-by-step to your first broadcast campaign

The invisible purchase: What zero-click commerce means for web analytics, shops & platform power

Web analytics at a turning point: How AI & zero-click searches are changing tracking

How ChatGPT is revolutionising online shopping and what this means for shops, Google & Co.

E-commerce automation: less effort, more turnover

E-commerce trends 2025: What matters now and in the future

Branding in e-commerce: How to turn your online shop into a strong brand

Is an online shop still worthwhile - or should you save yourself the effort?

SEO for online shops: Your path to "organic" success in Google & Co