Features - Trackboxx

Visitor numbers

How many visitors does your website receive, when is traffic highest or lowest, and which pages are most popular? Trackboxx answers these questions with a clear overview of your key metrics. Select any date range for a closer look.

Channels

Where do your visitors actually come from – and which traffic really pays off in the end? Trackboxx neatly summarises all channels for you: direct, search engines, referral, social and even AI traffic. This allows you to see immediately which channel is performing well, which is just “nice” and where optimisations are really worthwhile. With a selected time period, you can also identify trends, peaks and potential – without any guesswork.

Browsers & devices

In your personal Trackboxx dashboard, you can see which devices and browsers your website visitors are using. This information helps you optimise your content accordingly – especially when you link the data to other values such as the bounce rate.

Regions & cities

In your Trackboxx dashboard, you receive a detailed overview of the exact origin of your website visitors. We categorize this information by country, region (state), and city. Combined with data such as conversions, you can precisely see which regions and/or cities are performing particularly well.

Real-time data

Trackboxx updates your visitor data every ten seconds, giving you an up-to-date view of activity on your website.

E-commerce data for your online shop

Trackboxx provides you with a complete overview of your e-commerce data. This includes your sold products, an overview of your channels and the revenue they generate, your cart abandonment rates, your top products, and much more.

Cart abandonment rate

How many users add items to their shopping cart but then abandon their purchase? Trackboxx shows you exactly this metric – clearly, comprehensively and without unnecessary data. This allows you to see at a glance whether forms are causing problems, shipping costs are putting customers off or the checkout process is creating unnecessary friction. And when you select a time period, you can immediately see whether your optimisations are having an effect.

Revenue per channel

Which channel really brings in the money? Trackboxx shows you the revenue per traffic source – clearly separated into direct, search, social, referral or AI. This allows you to immediately see which channels are driving revenue, which are just delivering visitors, and where your budget or optimisations are really paying off. Perfect for data-driven decisions without guesswork.

Revenue by location

In which regions is your business doing really well – and where is there still potential? Trackboxx breaks down your sales by country, city and region. This allows you to see immediately which locations generate strong buyers, where people are just browsing, and which target groups are worthwhile on a regional basis. Ideal for refining campaigns, rolling out regional offers or discovering new markets.

Conversions and goals

Clear goals help you measure progress. Trackboxx shows whether visitors complete actions such as clicking a download button or submitting a contact form. Learn how to set up conversion tracking in our Help Center.

UTM tracking

Trackboxx UTM tracking shows which campaigns—such as banner ads or social ads—perform best. Instead of seeing only that traffic came from Facebook, UTM parameters reveal the specific post or campaign behind it. This helps you build better campaigns. Learn more in our Help Center.

Compare time periods

How is your website performing now compared with an earlier period? Trackboxx places two date ranges side by side so you can spot growth, declines, seasonal effects and the impact of your optimisations at a glance.

Bounce rate & dwell time

Trackboxx shows how long visitors stay on your site on average. You can analyse bounce rate and time on site across the entire website or for individual pages.

Outbound links

Want to know which outbound links visitors click? Trackboxx automatically records every click on an external link.

Google Keywords

Connect Google Search Console to see Google search queries, clicks and impressions directly in your Trackboxx dashboard.

Public dashboard

Trackboxx lets you create a public dashboard. Share its public URL with customers, business partners or advertisers, or embed the dashboard as an iframe on another website.

PDF reporting

PDF reports are useful when you want to print key data or share it with customers and partners. As an alternative, you can use the Trackboxx public dashboard.