Glossary

Anonymisation

Data processing on behalf

Bounce rate

Call to action (CTA)

Client-side tracking

Conversion

Direct Traffic

Do Not Track option

Event tracking

First-party data

Google Tag Manager (GTM)

gtag.js (Global Site Tag)

Opt-in

Opt-out

Pixel

Privacy Shield

Pseudonymisation

Referral traffic

Remarketing

Retargeting

Server-side tracking

Session

tag

tracking

Trigger

Engagement time

Web analytics

Zero-click search