You've put your heart and soul into your product, built a beautiful website and even placed ads - but many visitors still bounce without buying? Welcome to the reality of online marketing. What many people underestimate: In the Customer Journey there are many small stumbling blocks lurking in the way of interested parties not with youbut end up with the competition. In this article, we show you 5 typical bounce moments - and what you can do about them.
? #1 First impression on the website: "Where have I landed here?"
What happens:
A click on your advert brings users to your site - but the content is meaningless, the design is overwhelming or the page loads too slowly. Result: bounce in under 5 seconds.
How to prevent it:
- Provide a clear, immediately visible benefit on your start or landing page ("What's in it for me?").
- Avoid visual overload - rather clean & focussed.
- Optimise loading times (e.g. with compressed images & clean code).
? 2 Unclear product benefits: "Why this in particular?"
What happens:
Users are interested, but don't understand exactly what makes your product special. Or they can't find the information straight away. This leads to uncertainty - and the search continues.
How to prevent it:
- Communicate clear USPs (unique selling points).
- Use simple language, bullet points, comparison tables.
- Videos, application scenarios and customer testimonials make it tangible.
? #3 No trust: "Is this serious?"
What happens:
Unknown brands in particular often lack that last bit of confidence to make a purchase. If users don't see any real reviews, guarantees or seals, they look for something "safer".
How to prevent it:
- Integrate trust elements such as customer ratings, TÜV/SSL seals, guarantees or return policies.
- Show faces: A photo of the team, real testimonials or "About us" content make your offer more human.
- Offer secure payment methods.
? #4 Too many steps to conversion: "Oh, I'll do it later..."
What happens:
A checkout process that is too complicated, too many forms, confusing CTAs - and all of a sudden the motivation is gone.
How to prevent it:
- Keep the ordering process like this short and simple as possible.
- Use clear, active call-to-actions ("Buy now", "Try for free").
- Show progress (e.g. "Step 2 of 3") and offer guest ordering.
? #5 No follow-up: "Who was that again?"
What happens:
A visitor looked at your site, was interested - but didn't buy. If you "let him go" afterwards, he will often simply forget about you.
How to prevent it:
- Use Retargeting campaigns (Google, Meta, Pinterest etc.) to bring you back to mind.
- Build a clean E-mail follow-up (e.g. shopping basket cancellations, reminders, discount campaigns).
- Create content that draws people back: e.g. a newsletter with tips, a download or a quiz.
Bounces are normal - but many of them are avoidable. If you honestly analyse your customer journey and remove the typical hurdles, your marketing will immediately become more efficient. Realise that it's not the fastest who wins - it's the one who stays present. And that's exactly what you can actively control.
