The user flow feature will visualise the entire visitor journey on a website – both individually and in channel-based clusters (e.g. social media, SEO, direct). It shows transparently how users navigate through the pages, at which points they interact, where they bounce and which paths ultimately lead to a conversion or purchase.
This creates a precise picture of the actual customer journey – data-driven, clear and perfectly suited to identifying bottlenecks, optimising content and using marketing budgets more effectively.
