The User Flow feature will visualise complete visitor journeys across a website, both for individual sessions and grouped by channel (such as social media, SEO or direct traffic). It clearly shows how people move between pages, where they interact or drop off, and which paths lead to a conversion or purchase.
This provides a clear, data-driven view of the actual customer journey, making it easier to spot bottlenecks, improve content and use marketing budgets more effectively.
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