Google Ads analysis

Check free of charge why your campaigns are losing performance

Many Google Ads campaigns deliver clicks but no real results. The problem is often not due to individual adverts, but to the structure, keyword strategy, bidding logic or inaccurate data. With this free Google Ads Check, you can check your campaigns step by step and quickly recognise where performance is being lost. The self-test analyses key areas such as campaign structure, keywords, ads, budget management and tracking - and shows you where specific action is needed.

Start Google Ads analysis

Interactive self-test

Google Ads Health Check

12 questions, 5 areas. Find out where your campaigns are losing performance.

Area 1 of 5 Structure

What does the Google Ads Check analyse?

The self-test focuses on the most important areas that have a direct influence on performance:

Campaign structure and breakdown by search intention
Use and quality of keywords including negative keywords
Setting up adverts and using extensions
Bidding strategies and budget control
Conversion tracking and data quality

Each area is assessed on the basis of specific questions. The result shows where your campaigns are stable and where there is a need for action.

Why many Google Ads campaigns fail!

Who is this Google Ads self-test suitable for?

The check is aimed at anyone who wants to quickly assess whether their campaigns are technically and strategically sound:

Companies that receive many clicks but generate few enquiries or sales
Marketing managers who want to carry out an initial analysis without complex tools
Agencies that need a quick initial assessment for customer projects
Self-employed or in-house marketers who manage their campaigns independently

The test does not replace a complete analysis, but it does provide a clear orientation and helps to recognise typical weak points at an early stage.

Common reasons for poor Google Ads performance

Many problems arise from recurring patterns:

Campaigns too broad without a clear structure
Missing negative keywords that could prevent irrelevant traffic
Automated bidding strategies without a sufficient database
Adverts without a clear call to action
Incomplete or incorrect conversion tracking

Even small adjustments in these areas can have a significant impact on the results.

FAQ

Why do my Google Ads campaigns generate many clicks but no enquiries?

High click numbers without conversions are often caused by incorrect search intent or keywords that are too generic. Users then only inform themselves without having a concrete intention to buy. In addition, inaccurate tracking can distort the actual performance.

How long does the Google Ads Check take?

The self-test consists of a few questions and can be completed in just a few minutes. The aim is a quick initial assessment, not a comprehensive campaign analysis.

Does the self-test replace a complete Google Ads analysis?

No. The check serves as a guide to recognise typical weaknesses. A detailed analysis also takes into account individual goals, the competitive environment and historical data.

Why does tracking play such an important role for Google Ads?

Tracking determines which data is used for optimisation. If conversions are recorded incorrectly or important events are missing, incorrect decisions are made regarding bids, budgets and adverts.

When should I review my Google Ads campaigns?

A regular check makes sense, especially if costs are rising, the conversion rate is falling or performance fluctuates significantly. A check is also recommended after major changes to campaigns or landing pages.