Google Ads analysis

Find out for free why your campaigns are underperforming

Many Google Ads campaigns generate clicks without delivering meaningful results. The issue often lies not with individual ads, but with the campaign structure, keyword strategy, bidding setup or unreliable data. This free Google Ads check walks you through your campaigns step by step so you can quickly see where performance is being lost. It reviews core areas such as campaign structure, keywords, ads, budget management and tracking, then highlights where action is needed.

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Interactive self-test

Google Ads Health Check

Twelve questions across five areas. Find out where your campaigns are losing performance.

Area 1 of 5 Structure

What does the Google Ads Check analyse?

The self-test focuses on the most important areas that have a direct influence on performance:

Campaign structure and breakdown by search intention
Use and quality of keywords including negative keywords
Setting up adverts and using extensions
Bidding strategies and budget control
Conversion tracking and data quality

Each area is assessed through targeted questions. Your results show which parts of your campaigns are working well and where improvements are needed.

Why many Google Ads campaigns fail!

Who is this Google Ads self-test suitable for?

The check is aimed at anyone who wants to quickly assess whether their campaigns are technically and strategically sound:

Companies that receive many clicks but generate few enquiries or sales
Marketing managers who want to carry out an initial analysis without complex tools
Agencies that need a quick initial assessment for customer projects
Self-employed or in-house marketers who manage their campaigns independently

The check is not a substitute for a full audit, but it gives you a clear starting point and helps you spot common weaknesses early.

Common reasons for poor Google Ads performance

Poor performance often comes down to a few recurring issues:

Campaigns too broad without a clear structure
Missing negative keywords that could prevent irrelevant traffic
Automated bidding strategies without a sufficient database
Adverts without a clear call to action
Incomplete or incorrect conversion tracking

Even small improvements in these areas can make a noticeable difference to your results.

FAQ

Why do my Google Ads campaigns generate many clicks but no enquiries?

Lots of clicks but no conversions often means the search intent is wrong or the keywords are too broad. People may be gathering information rather than looking to buy. Inaccurate tracking can also give you a misleading picture of performance.

How long does the Google Ads Check take?

The self-test consists of a few questions and can be completed in just a few minutes. The aim is a quick initial assessment, not a comprehensive campaign analysis.

Does the self-test replace a complete Google Ads analysis?

No. The check helps you identify common weaknesses and decide where to look first. A full audit also considers your specific goals, competitive landscape and historical data.

Why does tracking play such an important role for Google Ads?

Tracking determines which data Google Ads uses for optimisation. If conversions are recorded incorrectly or key events are missing, bidding, budget and ad decisions will be based on unreliable data.

When should I review my Google Ads campaigns?

Review your campaigns regularly, especially when costs rise, conversion rates fall or performance fluctuates sharply. It is also worth running a check after major changes to campaigns or landing pages.