A call-to-action is a targeted request for action on a website or in an advertising medium - for example, "Buy now", "Find out more" or "Subscribe to newsletter".
CTAs should encourage users to Conversion and are a central element in user guidance. They are used in buttons, links or banners and play an important role in optimising the user experience. Conversion rate.
A well-placed CTA - tailored to the target group and page content - increases the interaction rate and makes the difference between a visit and an action.
Other related terms: Landing page, Session
