Pseudonymisation

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Pseudonymisation means that personal data is replaced with an identifier (such as a user ID), so that it can no longer be linked directly to a person — but is still reversible in principle, for example by using additional information.

Unlike Anonymisation , pseudonymised data remains subject to the GDPR because a person can still be identified using additional information.

In Web analytics , pseudonymous user IDs are often used to recognise returning visitors without identifying them directly. This data must still be protected and may only be processed on an appropriate legal basis.

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