In the constantly changing world of digital analytics, the Google Analytics an indispensable tool for companies that want to understand their website traffic and user behaviour. A key element to using Google Analytics effectively is understanding the term "properties". This guide explains what a property is, how it is created and managed, and gives tips on how to make the best use of properties to improve your analytics strategy.
What is a property in Google Analytics?
One Property in Google Analytics stands for a digital asset - such as a website or mobile app - from which data is collected and analysed. Each property is given a unique tracking ID, which makes it possible to separate data streams and apply specific settings or configurations. This hierarchical structure facilitates organised data management, especially for companies that operate multiple websites or applications.
Main features of a property:
- Unique tracking ID: Used to identify the property and collect specific data.
- Data streamsEnables the collection of data from various sources such as web, iOS and Android.
- Customisation optionsAllows individual settings, filters and report views for each property.
How to create a property in Google Analytics?
Setting up a new property is a simple process that allows you to start collecting data immediately.
Step-by-step instructions:
- Log inAt the Google Analytics account log in.
- Call up admin area: Bottom left on the cogwheel symbol "Administration" click.
- Select accountSelect the account to which the property is to be added in the first column.
- Create property:
- In the centre column on "Create property" click.
- One Names for the property enter the Reporting time zone and the Currency select.
- Configure property settings:
- Select the property type: Web, App or Web + App (Google Analytics 4).
- On "Next" and fill in additional company information if necessary.
- Set up data stream:
- For web properties, enter the URL of the website.
- For apps, follow the instructions for setting up the app's data stream.
- Receive tracking code:
- After setup, a Tracking ID (for Universal Analytics) or a Measurement ID (for GA4) is provided.
- This code must be implemented in the HTML code of the website or integrated via a tag manager.
How do I delete a property in Google Analytics?
If a property is to be removed, for example due to reorganisation or because data collection from a particular source is no longer required, the following steps must be followed.
Step-by-step instructions:
- Log inThe Google Analytics account open.
- Navigate to the admin area: On the "Administration"-symbol.
- Select propertySelect the property to be deleted in the centre column.
- Call up property settingsOn "Property settings" click.
- Move to the recycle bin:
- Top right on "Move to the recycle bin" click.
- The action with a click on "Move property to the recycle bin" confirm.
HintDeleted properties remain in the recycle bin for 35 days and can be restored during this period. After this period, they are permanently deleted.
How do I move a property to another account in Google Analytics?
Moving a property can be helpful to consolidate data or reorganise the account structure for more efficient management.
Step-by-step instructions:
- Check authorisations:
- There will be Editing rights and the authorisation "Manage users" is required for both the source and the target account.
- Call up admin area:
- Log in to Google Analytics and click "Administration" click.
- Select property to be moved:
- Select the property to be moved in the centre column.
- Initiate shift:
- On "Property settings" click.
- "Move property" (this option may be located under "Property actions").
- Select target account:
- Select the account to which the property is to be moved from the list.
- Check and confirm:
- Check all details and note how the move affects user authorisations and settings.
- On "Move" to finalise the process.
Best practices and final thoughts
Understanding and effectively managing properties in Google Analytics makes it possible to collect accurate data and make informed business decisions.
Tips for effective property management:
- Regular checksPerform regular audits of properties to ensure they meet current business requirements.
- Consistent namingUse clear and standardised names to ensure easier identification.
- Monitor authorisationsCheck user access levels regularly to ensure data security.
Although Google Analytics is a powerful tool, the use of alternatives such as Trackboxx The advantages of Trackboxx include a simpler user interface and privacy-orientated analytics solutions. Trackboxx offers user-friendly web analytics without compromising on core functionality, making it an excellent option for anyone looking for alternatives.
