Google Web Analytics Login (often simply referred to as "Google Analytics Login") is the central access point where you can view and manage your web analytics data in Google Analytics. As soon as you log in there, you get access to reports on visitor numbers, conversion rates, dwell time and more. This access is your key to understanding how users behave on your website - and how you can optimise your online strategy accordingly.
Why is that relevant for you?
Especially in the B2B environment you want to find out as specifically as possible how potential customers react to your content. Data from Google Analytics can help you do this:
- Marketing optimisationYou recognise which campaigns are working and where you need to make adjustments.
- Cost efficiency: Through targeted analyses, you invest your budget where it delivers the best results.
- Strategic insightsYou gain insights into user behaviour, can adapt sales and lead generation processes and thus increase your turnover.
So if you work in online marketing, web design or as a tech-savvy person in the company, there is hardly any way around such analysis tools.
How to register - step-by-step instructions
- Create a Google account
If you don't have a Google account yet, set one up first. You can do this via accounts.google.com. - Visit the Analytics homepage
Open analytics.google.com in your browser. - Enter e-mail and password
Use the login data of your Google account. - Select property or account
After logging in, you will be taken to your admin area. There you can either add a new property (website) or select an existing one. - Start with your reports
In the main menu you will find various menu items such as "Real time", "Acquisition" or "Target group report". Here you can access all relevant figures and statistics.
TipKeep your access data safe and don't forget to share it with colleagues who are also supposed to carry out analyses. You can specify exactly who can see or edit what in the administration settings.
Common problems & quick solutions
Forgotten passwordSimply click on "Forgot your password?" in the login window to start the recovery process. Make sure you enter a current e-mail address.Incorrect Google accountMany people have both personal and professional Google accounts. Make sure you select the right profile so that you have access to the correct data.Missing authorisationsIf you get an error message such as "Access denied", contact the person who manages the Google Analytics account and ask for the appropriate user rights (e.g. read or edit access).
Data protection and GDPR - what you should be aware of
Since the GDPR came into force in Europe, the topic of Data protection is particularly important for tracking. Google Analytics collects user data that you are not allowed to process without consent. Therefore, pay attention to the following points:
- Activate IP anonymisationReduce the IP addresses automatically so that no direct conclusions can be drawn about individuals.
- Consent management: Obtain the active opt-in of your users via a cookie banner before you set non-essential cookies.
- Data processing contract (AV contract)Make sure that you have concluded a data processing agreement with Google. You can do this directly in the Google Analytics account settings.
If you want to be absolutely sure that you are complying with all guidelines, you could click on Server-side tracking or change to a GDPR-compliant alternative like Trackboxx which generally collects less personal data.
FAQ - the most frequently asked questions at a glance
What does Google Analytics cost?
The standard version is free of charge. However, there is a premium version called "Google Analytics 360" with extended functions, which is particularly interesting for larger companies.
Do I necessarily need a Google account?
Yes, you cannot access Google Analytics without a Google account. Google uses this to ensure that only authorised persons can access data.
Can I analyse several websites in one account?
Yes, you can add multiple properties (e.g. different domains or subdomains) to a Google Analytics account. This allows you to keep track of all projects.
Is my tracking automatically GDPR-compliant?
Not automatically. You need to make some settings, such as IP anonymisation, and implement an opt-in procedure for cookies. Also check your privacy policy.
How secure is my data with Google Analytics?
Google takes extensive security measures. Nevertheless, you should always check where data is stored and whether you transfer it to third countries. Especially after Schrems II, some steps are necessary here.
