Privacy Shield was an agreement on data protection between the EU and the US that constituted the legal basis for the transfer of personal data from the EU to the US until July 2020.
It must ensure that US companies comply with a level of data protection comparable to that of the GDPR. The Court of Justice of the European Union has recognized the agreement in the so-called "Schrems II ruling" However, the decision was declared null and void on the grounds that protection in the United States was insufficient, particularly against access by US authorities.
Since then, the transfer of personal data to the United States has been prohibited. only under certain conditions for example, through standard contractual clauses or (since July 2023) the EU-US Data Protection Framework.which replaces the Privacy Shield.
Relevance for Seguimiento y Análisis webMany tools like Google Analytics or Meta rely on US infrastructures. Anyone using these services must be aware of the applicable regulations regarding data transfer.
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