Conversion

A conversion refers to an action desired by a user on a website - for example, a purchase, submitting a form, or subscribing to a newsletter.

It is a central objective in online marketing and is Analyse du web in order to evaluate the success of content, campaigns, or layouts. The so-called Taux de conversion indicates the number of visitors who actually convert, that is to say, who perform a defined action.

Conversions can be defined differently depending on the objective and are closely related to terms such as Suivi, Session and the call to action.