Retargeting is a term that is often used synonymously with Remarketing is used - in the narrower sense, however, it refers specifically to the Technical realisation user retargeting via advertising networks.
While remarketing tends to describe the strategic part, retargeting refers to the strategic part. practical mechanismwhere, for example, the meta Pixel or Google Ads Remarketing Day matching users can be identified and adverts delivered.
The following also applies here: The basis is usually Client-side trackingsupplemented by audience lists and Conversion-Goals.
