Retargeting

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Retargeting is often used interchangeably with Remarketing . More precisely, however, it refers to the technical implementation of reaching users again through advertising networks.

Whereas remarketing describes the strategy, retargeting refers to the practical mechanismthat uses tools such as the Meta Pixel or a Google Ads remarketing tag to identify relevant users and serve them targeted ads.

Here too, the usual basis is client-side trackingcombined with audience lists and Conversiongoals.

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