Remarketing

Remarketing is a marketing strategy that targets previous website visitors again — usually with personalised ads. These users have already interacted with the website, for example by viewing a product or adding an item to their basket, but have not completed a conversion.

Using trackingtechnologies such as the Meta Pixel or Google Ads tags , user behaviour is recorded so that people can be reached again later on other platforms, such as social networks or display advertising. The aim is to bring users back and achieve the Conversion after all.

Remarketing generally uses cookies, pixels or events and requires consent that complies with data protection law.

Like retargeting, remarketing is relevant to e-commerce tracking .