The term "tracking" describes the digital observation and measurement of user behaviour on websites or in apps. The aim is to better understand how visitors move around a site - for example, which pages they visit, how long they stay or where they leave.
In order to track, you need special Tracking tools such as [Google Analytics] or data protection-friendly Alternatives such as Trackboxx, Matomo or Plausible. The data obtained helps to optimise content, increase conversions or personalise offers.
Important: Tracking may only Data protection compliant usually only after active consent.
