“Tracking” is the digital measurement of how people use websites and apps. It helps you understand which pages visitors view, how long they stay and where they leave.
Tracking relies on specialised Tracking tools such as [Google Analytics], or privacy-friendly Alternatives such as Trackboxx, Matomo and Plausible. The resulting data can be used to improve content, increase conversions and personalise the user experience.
Important: tracking must be privacy-compliant —and generally requires the user’s active consent in advance.