About Christian Pust

Web analytics must understandable be responsible – and handle data responsibly.

I'm Christian Pust, developer and CEO of Trackboxx. I've been working in web development, WordPress, and digital marketing for over 15 years. Today, I'm developing web analytics that provides companies with clear answers – without unnecessary complexity and without analytics cookies.

Get to know Trackboxx My articles

Developer & CEOMade in GermanyPersonally reachable

Christian PustDeveloper & CEO of Trackboxx

Founder-led

15+

Years of digital practical experience

Web development, WordPress, SEO and online marketing from real customer and product projects.

First-hand

Developers of Trackboxx

Expertise gained from the daily development of our own web analytics platform.

staff

Responsibility instead of anonymity

A clear contact person for product, technical content and the further development of Trackboxx.

My motivation

Why I developed Trackboxx

From more than 15 years of working with websites, WordPress, SEO and digital marketing, I know one question particularly well: What content works – and what do visitors actually do on a website?

Many analytics solutions deliver large amounts of data, but leave companies to handle the actual analysis on their own. At the same time, complicated setups, consent banners, and data privacy issues often result in important data being missing or difficult to understand.

Trackboxx was created with the aim of making web analytics simpler and more accessible: clear key figures, traceable visitor paths and reliable conversion data – without analytics cookies and without a dashboard that first needs to be studied.

My path

From web projects to your own analytics platform

Trackboxx wasn't created from scratch. The platform is built on years of work with websites, customer data, and the practical questions of digital businesses.

01 · The foundation

Over 15 years of web development

Working on WordPress projects, custom features, online shops, SEO and digital marketing.

02 · Your own solution

Trackboxx is being developed from practical supplies

The idea: to develop a web analytics solution that combines data protection, reliable data and ease of use.

03 · Today

Continuous product development

From auto goals and e-commerce tracking to user flows and understandable, AI-supported data analysis.

My role

What I am responsible for at Trackboxx

Product strategy and further development

Which functions solve real problems – and how do they remain understandable even for non-analysts?

Technical concept and development

From the tracking approach to the processing and presentation of the collected analysis data.

UX and understandable data visualization

Design dashboards and analyzes so that users can quickly see what is happening on their website.

Customer feedback and quality

Feedback from support and practical experience is directly incorporated into bug fixes, help texts, and new features.

Areas of expertise

Topics I work with daily

My expertise combines the technical side of data collection with marketing, product development, and an understandable user experience.

Privacy-oriented web analytics

Analysis concepts that deliver meaningful data while simultaneously operating as data-efficiently as possible.

Cookieless tracking

Technical possibilities and limitations of web analytics without classic analytics cookies.

Conversion and e-commerce tracking

Capture goals, shopping carts, checkouts and user paths in such a way that optimization potential becomes visible.

WordPress and plugins

More than 15 years of experience with WordPress, custom solutions and technical integration.

Analytics UX

Reduce complex data, prioritize it, and present it in understandable dashboards.

SEO and digital marketing

Web analytics should not be viewed in isolation, but used as a basis for content, SEO and marketing decisions.

Relatable experience

Expertise becomes convincing when it is verifiable.

Therefore, I link not only to features and technical articles, but also to external mentions, integrations, and publicly available projects.

product

Trackboxx for WordPress

The official plugin connects WordPress websites directly to Trackboxx and makes the technical product work publicly transparent.

View plugin

Integration

Partners and platforms

Trackboxx is used or integrated in the environment of ePages, Raidboxes, JTL and other shop and website systems, among others.

More information can be found in the Help Center.

Publications

Articles and interviews

Technical articles on fastWP, an interview with MeinStartup and other publications document my work beyond Trackboxx.

Read the interview

Transparent business model

Trackboxx is financed through customer subscriptions. We do not sell user data and do not finance the platform through personalized advertising.

Content Integrity

This is how my specialist content is created.

Articles on Trackboxx shouldn't just sound good. They must be technically sound, up-to-date, and helpful for practical work.

From real questions

Topics arise from product development, support, customer projects, and specific problems in web analytics.

With tests and sources

Technical statements are tested in practice. External data and studies are linked directly where possible.

Professionally inspected

Product information is verified against the current Trackboxx version. Legal statements are clearly categorized.

Regularly updated

If functions, standards or framework conditions change, existing content is revised.

Transparency in AI

While AI tools may assist with research, structure, or wording, the expert review remains with a human. Technical statements and conclusions are checked before publication.