Trackboxx Logo Retina
QR code icon in Trackboxx colours

QR codes with web analytics

QR-Code-Tracking: dynamische QR-Codes erstellen und auswerten

See which flyers, posters and packaging bring visitors to your website — and whether they lead to enquiries or purchases. Without cookies, directly in your Trackboxx dashboard.

Start your 30-day free trial
Live Demo
Flyer
Scan now
QR code “Autumn promotion flyer”
live
1.240
Visitors via QR code
186
objectives
4.380 €
Revenue

Trackboxx featured in

OMT Kinsta HostPress BITMi OMR Gründer.de

What does your QR code really deliver?

Printed campaigns are often a blind spot. With Trackboxx, you can track every QR code: see how many visitors reach your website through it, what they do there and whether they make enquiries or purchases.

  • QR codes and web analytics in one dashboard
  • Destination: your website with the Trackboxx code installed
  • Included in the Business plan — try it free for 30 days

What is a dynamic QR code?

A static QR code always points to a fixed address. A dynamic QR code uses an intermediary address, so you can change the destination without reprinting.

Your flyer
Scan now to get the offer
The printed code always stays the same.
Purpose:
deine-website.de/herbstaktion
Same code, new destination — no reprinting.

Trackboxx also shows you how many visitors reach your website via each code — and what they do there.

Static QR code

  • Destination permanently encoded
  • Cannot be changed later

Dynamic QR code with Trackboxx

  • Change the destination at any time
  • Measure visitors for each QR code
  • Goals and revenue in the same dashboard
Good to know: your dynamic QR codes work for as long as your Trackboxx account is active. They are deleted after cancellation.

Everything for your QR campaigns in one place

Create, manage and measure — directly in your Trackboxx dashboard, alongside your web analytics.

QR-Code-Tracking im Trackboxx-Dashboard
  • Create QR codes with your logoCreate QR codes directly in the dashboard and add your logo.
  • Manage centrallyKeep all your campaign QR codes in one place instead of scattered across tools and folders.
  • Change the destination at any timeNew promotion, new page — you change the destination, while the printed code stays the same.
  • Measure visitors, goals and revenueFor each QR code, the report shows how many visitors it brings, which goals they achieve and how much revenue they generate.

Where QR Code Tracking is worthwhile

Anywhere printed materials should lead people to your website. Make your QR code marketing measurable — Trackboxx answers a specific question for each medium.

  • Flyer

    Which distribution location brings the most visitors?

  • Posters and trade fairs

    Which location is worthwhile?

  • Packaging

    How many customers open the instructions or the offer?

  • Business cards

    How many people visit your website after the meeting?

  • Print advertisements

    Which advert generates enquiries?

Tip: for links without a QR code — in newsletters or social media, for example — use our free UTM Builder.

Set up QR code tracking in 3 steps

No technical expertise needed: if Trackboxx is already running on your website, you can create your first QR code quickly.

  1. Create a QR code

    Create a QR code in the dashboard and enter a page on your website as the destination.

  2. Print with your logo

    Download your code with its logo and put it on a flyer, poster or packaging.

  3. See the results

    Track visitors, goals and revenue for each QR code in your dashboard.

Not using Trackboxx yet? Install it using a plugin for WordPress, JTL, Shopware, Shopify and ePages or by adding the code. You can find all the guides in the Help centre.

QR Code Tracking without cookies

Trackboxx does not use cookies. The person responsible for data protection at Trackboxx cites legitimate interest under Article 6 GDPR as the legal basis. In our view, Trackboxx does not require separate opt-in consent — and therefore does not require a cookie banner.

This is not legal advice. Other services on your website may still require consent. If in doubt, ask your data protection officer.

  • No cookiesThe visitor-recognition hash changes daily, so visitors cannot be tracked across different days.
  • Servers in Frankfurt am MainMade in Germany, hosted in a Frankfurt data centre.
  • Only the data you needVisitor numbers, page views, traffic sources, bounce rate and devices.
  • No additional tool neededQR codes and web analytics in one account — one login, one dashboard.

QR codes in the Business plan

QR code tracking is part of the Business plan, alongside e-commerce tracking and Google Search Console. Try everything free for 30 days, with no payment details required.

  • QR codes and web analytics in one plan
  • For up to 10 websites
  • Try free for 30 days

Business

with QR codes
from 12 € per month

or from €120 per year

  • Up to 30 QR codes with your logo and reporting
  • Up to 10 websites
  • e-commerce tracking
  • Google Search Console
Try free for 30 days

Free and Basic do not include QR codes. Trackboxx is exclusively for businesses.

Questions about QR code tracking

Can’t find your question? Get in touch using the Contact form.

Static or dynamic QR code — which do I need?

A static QR code is enough if the destination never changes. If you want to change the destination later or conveniently view results for each code in the dashboard, you need a dynamic QR code.

Can I change the destination later?

Yes. Change the destination in the Trackboxx dashboard; the printed QR code stays the same. You can keep using your flyers or posters even when your promotion changes.

What does QR code tracking show me?

For each QR code, you can see how many visitors it brings to your website, which goals they achieve — such as submitting a contact form — and how much revenue they generate.

Can I add my logo?

Yes. You can customise your QR codes with your logo.

How many QR codes can I create?

The Business plan lets you create up to 30 QR codes.

Can I create dynamic QR codes for free?

Yes, during the 30-day trial, with no payment details required. After that, QR codes are included in the Business plan, from €12 per month or €120 per year. Free and Basic do not include QR codes.

Do I need a cookie banner?

In our view, not for Trackboxx: Trackboxx does not use cookies and uses a hash that changes daily to recognise visitors; separate opt-in consent is not required for this. This is not legal advice — other services on your website may still require consent. If in doubt, ask your data protection officer.

Does Trackboxx need to be installed on my website?

Yes. Trackboxx analyses visitors on pages where its tracking code is installed. The easiest options are a plugin for WordPress, JTL, Shopware, Shopify or ePages, or adding the code to the header.

What happens to my QR codes if I cancel?

Your QR codes work for as long as your Trackboxx account is active. After cancellation, they are deleted and no longer lead to your website. Plan to use printed codes for the duration of your account.

Trackboxx Logo