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Comparison · As of October 2026

Matomo alternative: Trackboxx and six other tools compared

Trackboxx measures traffic without cookies, runs as a ready-to-use cloud service on servers in Frankfurt am Main and starts at €5 per month. Here’s an honest look at when switching makes sense — and when you should stay with Matomo.
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OMT Kinsta HostPress BITMi OMR Gründer.de
As of: 23 October 2026
Author: Christian Pust, founder of Trackboxx
7 alternatives, all information backed by sources
At a glance
  • Matomo is a powerful open-source tool, available as a cloud service with data stored in Frankfurt or for self-hosting on your own server.
  • Matomo setzt standardmäßig Cookies (abschaltbar) und empfiehlt für Deutschland, JavaScript-Tracking als einwilligungspflichtig zu behandeln.
  • The self-hosted Community version is free, but you are responsible for the server, updates and maintenance. According to the pricing page, Matomo Cloud starts at 29 per month plus taxes.
  • Trackboxx works without cookies, runs as a ready-to-use cloud service on servers in Frankfurt am Main and starts at €5 per month.

What web analytics looks like with Trackboxx

Visitors, page views, traffic sources, pages and goals at a glance — without cookies or a server of your own.

app.trackboxx.com/dashboard
dashboard
3 users online
Compare
Show all
deine-website.de
01.01.2026 – 30.06.2026
Visitors
15,8 % more than in the previous period
12.136
Page impressions
18,3 % more than in the previous period
24.019
Page views per visitor
2,1 % more than in the previous period
1,98
Engagement time
−2,9 % less than in the previous period
2 m 14 s
Bounce rate
−4,3 % less than in the previous period
46,8 %
objectives
25,2 % more than in the previous period
268
Top channel
Search engines
Top country
DE
Top page
/
Top device
mobile
Overview
1 January 2026 – 30 June 2026
Monthly
Channels
All
Social
Search engines
Referral
AI
UTM
Channel
Visitors
objectives
Search engines
6.433 (53 %)
141
Direct
3.277 (27 %)
77
Referrals
1.335 (11 %)
29
Social
849 (7 %)
12
AI
242 (2 %)
9
Pages
Page views
page
Visitors to this page
Page impressions
objectives
/
6.912 (35 %)
8.105 (34 %)
61
/leistungen/badsanierung/
2.481 (13 %)
3.120 (13 %)
58
/blog/badsanierung-kosten-ratgeber/
2.137 (11 %)
2.298 (10 %)
14
/leistungen/
1.736 (9 %)
2.211 (9 %)
22
/kontakt/
1.312 (7 %)
1.689 (7 %)
104
Locations
Countries
Regions
Cities
Map
Country
Visitors
objectives
Germany
10.802 (89 %)
257
Austria
849 (7 %)
8
Switzerland
485 (4 %)
3
Devices
Browser type
Devices
O.S.
Browser type
Visitors
objectives
Chrome
5.825 (48 %)
131
Safari
3.762 (31 %)
82
Edge
1.699 (14 %)
38
Firefox
850 (7 %)
17
The Trackboxx dashboard. Watch live demo
  • Ohne CookiesTrackboxx works without cookies. Find out more in the article Cookie-free tracking.
  • Ready to use in the cloudNo server of your own and no updates to manage — your data is stored on servers in Frankfurt am Main.
  • Plugins for shops and CMSsWordPress, JTL, Shopware, Shopify and ePages — or add the code to any website.
  • From €5 per monthBasic for one website; Business from €12 with up to 10 websites, e-commerce tracking and Google Search Console.
Try Trackboxx for free Watch live demo

Matomo and Trackboxx compared directly

Matomo is available as a cloud service and for self-hosting. The two versions are listed separately so their advantages and disadvantages are not mixed together.

FactorSelf-hosted MatomoMatomo CloudTrackboxx
ProviderInnoCraft, New ZealandInnoCraft, New ZealandTrackboxx, Germany
Operation and maintenanceYou manage the server, updates and maintenanceMatomo handles hosting and updatesTrackboxx handles hosting and updates (cloud only)
Data storageWherever your server is locatedFrankfurt (according to Matomo)Frankfurt am Main
cookiesYes by default, can be disabledYes by default, can be disabledOhne Cookies
Einwilligung laut AnbieterMatomo empfiehlt für Deutschland, JavaScript-Tracking als einwilligungspflichtig zu behandeln. Ohne Einwilligung: z. B. Log AnalyticsWie selbst gehostetAus Sicht von Trackboxx keine nötig – mehr dazu im Abschnitt Ohne Cookies?
Open SourceYes, GPL v3Open-source software hosted by MatomoNo
Starting priceThe Community version is free, plus the cost of a server and your time. Premium features cost extra, for example Heatmap & Session Recording from €219 per year.From 29 per month plus taxes (50,000 hits, 30 websites, 30 users), two months free with annual payment, 21-day trialFree bis 1.000 Seitenaufrufe (nicht kommerziell oder mit Link), Basic ab 5 € im Monat (25.000 Seitenaufrufe, 1 Website), Business ab 12 € im Monat (bis 10 Websites), 30 Tage Test
BillingPremium plugins billed by users and hitsBy hitsBy page views
E-CommerceStore analyticsStore analytics in all plansStore analytics in the Business plan (a dedicated dashboard with products, orders and abandoned baskets)
Multiple websitesUnlimited (according to Matomo)30 in the entry-level planBusiness: up to 10 websites and 10 users
Heatmaps, session recordings, A/B testsAs paid premium plugins or packages; A/B testing in the Enterprise packageIncluded in the cloud plans (according to Matomo, “access to all Matomo features”)-
IntegrationsOfficial WordPress plugin (free, with WooCommerce); some other integrations are from third parties, such as Shopware; Shopify via Custom PixelIntegrations for WordPress, WooCommerce, Shopware and Shopify, among others, some provided by third partiesPlugins for WordPress, JTL, Shopware, Shopify and ePages
Importing historical dataGoogle Analytics import (free plugin)Google Analytics importImport of historical Google Analytics data and data from Google Search Console

“–” means no information is available. Hits and page views are different units, so the entry-level prices are only roughly comparable. Matomo information: Pricing · Consent · cookies, as of 23 October 2026.

Which tool is right for whom?

Matomo is the right choice for many people. Switching is mainly worthwhile when banners, maintenance or the feature set cost you more than they give you.

Trackboxx is right for you if …

  • you want to measure traffic without cookies
  • you do not want to run and maintain your own server
  • visitors, traffic sources, pages, goals and e-commerce tracking are enough for you
  • you want to start with a small plan, from €5 per month
  • your website runs on WordPress, JTL, Shopware, Shopify or ePages (WordPress plugin)

Stay with Matomo if …

  • you want to host the software yourself and inspect the source code
  • open source is a requirement for you
  • you use heatmaps, session recordings or A/B testing, which are included in Matomo Cloud
  • you make extensive use of Matomo’s e-commerce reports
  • you have already set up many reports, segments and plugins in Matomo

What is the price of Matomo?

Matomo itself is open source. What you pay depends on how you run it.

Self-hosted · Community0 €

According to Matomo, “Free forever”. You also need to account for the server, updates and your own time.

Self-hosted · Heatmaps & Session Recordingfrom €219

Per year for the premium plugin (priced by user count). Other premium plugins start at €33 per year depending on the feature, and several are available together in packages.

Matomo Cloudfrom 29

Per month plus taxes for 50,000 hits, 30 websites and 30 users, with all features and a 21-day trial without a credit card. The pricing page does not specify a currency.

For comparison, Trackboxx: Free bis 1.000 Seitenaufrufe im Monat (nicht kommerziell oder mit Link auf Trackboxx) · Basic ab 5 € im Monat (25.000 Seitenaufrufe, 1 Website) · Business ab 12 € im Monat (25.000 Seitenaufrufe, bis 10 Websites) · Staffel bis 5 Mio. Seitenaufrufe, bei jährlicher Zahlung 10 Monatsbeiträge.

Matomo bills its cloud service by hits, while Trackboxx bills by page views, so the entry-level prices are only roughly comparable. Matomo prices according to matomo.org/pricing, as of 23 October 2026.

Matomo ohne Cookies: reicht das?

Cookies abschalten heißt noch nicht, dass du kein Banner brauchst. Matomo selbst sieht das so.

Was Matomo selbst empfiehlt

Matomo setzt in der Standardeinstellung eigene Cookies, zum Beispiel _pk_id für 13 Monate, und lässt sich ohne Cookies betreiben. Für Deutschland empfiehlt Matomo trotzdem: „We recommend treating JavaScript-based tracking as requiring consent“ – JavaScript-Tracking also wie einwilligungspflichtig zu behandeln.

Ohne Einwilligung nennt Matomo andere Wege: die Auswertung von Server-Logs mit Matomo Log Analytics oder die Übermittlung über die HTTP Tracking API. Eine eng eingestellte JavaScript-Variante ohne Cookies nennt Matomo nur unter Vorbehalt, abhängig von der Einschätzung deiner Datenschutz-Fachleute.

Warum Cookies nicht die ganze Frage sind

Nach § 25 TDDDG braucht es eine Einwilligung, wenn Informationen auf dem Gerät eines Besuchers gespeichert oder dort ausgelesen werden – außer, das ist unbedingt erforderlich, um einen vom Besucher ausdrücklich gewünschten Dienst bereitzustellen. Das betrifft nicht nur Cookies.

Ob dabei personenbezogene Daten verarbeitet werden, wird zusätzlich nach der DSGVO beurteilt.

Und Trackboxx?

Trackboxx arbeitet ohne Cookies. Das allein ist aber auch bei uns noch keine Begründung – entscheidend ist, ob auf dem Gerät etwas gespeichert oder ausgelesen wird. Wie Trackboxx Besucher zählt und warum wir aus unserer Sicht keine Einwilligung für nötig halten, erklären wir ausführlich im Beitrag Web Analytics und das TTDSG (das Gesetz heißt heute TDDDG). Ob du insgesamt ein Banner brauchst, hängt auch von den übrigen Diensten auf deiner Website ab.

Keine Rechtsberatung. Im Zweifel frag deinen Datenschutzbeauftragten.

More alternatives to Matomo

Six tools often compared with Matomo — with sources and points to consider.

Plausible

EE Data in the EU · no cookies · open source

Plausible is a lightweight open-source web analytics tool from Estonia that works without cookies and stores data in the EU.

Worth considering if you want to keep using open source and, according to the provider, a dashboard with all your figures on one page is enough for you — in the EU cloud or self-hosted.

Strengths and points to consider

Strengths

  • According to the provider, easy to use, with all figures on one page
  • Community Edition is free to self-host
  • Laut Anbieter kein Cookie-Banner nötig

Points to consider

  • No free cloud plan (30-day trial)
  • E-commerce revenue tracking only from the Business plan upwards
  • Community Edition lacks some cloud features

Starter from $9/month (10,000 page views) · Source: plausible.io, as of 23 October 2026 · Pricing · Privacy

Piwik PRO

PL Hosting in Sweden · with consent management

Piwik PRO is an analytics suite from Poland with a tag manager and consent management, hosted in Sweden on the Business plan.

Worth considering if you want a similarly broad range of features, with analytics, a tag manager and consent management from one provider (Business from €36 a month).

Strengths and points to consider

Strengths

  • Analytics, tag manager and consent management in one
  • E-commerce tracking on all plans
  • Up to 20 domains on the Business plan

Points to consider

  • Uses cookies for non-anonymous visitors
  • No free plan, starting from €36 a month
  • According to the provider, historical data from Google Analytics cannot be imported

Business from €36/month (2 million actions) · Source: piwik.pro, as of 23 October 2026 · Pricing · cookies

Simple Analytics

NL Servers in the Netherlands · no cookies

Simple Analytics is a web analytics service from the Netherlands that works without cookies and stores data on servers in the Netherlands.

Worth considering if you want a lightweight cloud service without cookies, with servers in the Netherlands — and a free plan for hobby websites.

Strengths and points to consider

Strengths

  • Free plan for hobby websites
  • Laut Dokumentation kein Opt-in nötig
  • Payment in euros is also available

Points to consider

  • We did not find e-commerce tracking listed by the provider
  • Self-hosting: no information from the provider
  • Free plan with only one month of history

Self-serve €20/month for 100,000 page views, excluding VAT · Source: simpleanalytics.com, as of 23 October 2026 · Pricing · Data collected

Umami

US Cloud with an EU region · open source

Umami is an open-source web analytics tool (MIT licence) from the USA that works without cookies, offers a cloud with a choice of data region (USA or EU), and can be self-hosted for free.

Worth considering if you want to continue self-hosting but are looking for a lighter open-source tool without cookies (MIT licence).

Strengths and points to consider

Strengths

  • Free Hobby plan; self-hosting is also free
  • Choice of USA or EU cloud data region at registration
  • Open source under the MIT licence, with revenue tracking

Points to consider

  • Provider based in the USA; according to the provider, the data region refers to where the analytics data is stored
  • Pro plan supports up to 20 websites; unlimited websites only on the Business plan ($200/month)
  • Prices in US dollars

Pro from $20/month (1 million events, up to 20 websites) · Source: umami.is, as of 23 October 2026 · Pricing · Data region

Pirsch

DE Servers in Germany · no cookies · up to 50 websites

Pirsch is a web analytics tool from Germany that works without cookies and runs on servers in Germany.

Worth considering if you want to measure without cookies using servers in Germany and manage many websites — up to 50 are included even on the Standard plan.

Strengths and points to consider

Strengths

  • Low starting price, with up to 50 websites even on the Standard plan
  • Laut Anbieter kein Consent-Banner nötig
  • Server-side tracking is also available; on-premise hosting on the Enterprise plan

Points to consider

  • No free plan (30-day trial)
  • Revenue tracking only on the Plus plan (from $12/month)
  • Prices in US dollars; payment in euros by SEPA direct debit is available

Standard from $6/month excluding tax (10,000 page views, 50 websites) · Source: pirsch.io, as of 23 October 2026 · Pricing · Privacy

etracker

DE Data in Germany · no cookies

etracker is a web analytics tool from Germany that works without cookies by default and stores data in Germany.

Worth considering if du eine Shop-Auswertung von einem Anbieter aus Deutschland suchst, der laut eigener Aussage keine Einwilligung erfordert (E-Commerce ab Pro).

Strengths and points to consider

Strengths

  • Laut Anbieter keine Einwilligung erforderlich
  • Data storage in Germany
  • A broad range of offerings, up to enterprise solutions

Points to consider

  • E-commerce reports only from the Pro plan upwards
  • Mindestlaufzeit 12 Monate
  • Billing based on hits rather than page views

Basic €10.80/month excluding VAT (25,000 hits) · Source: etracker.com, as of 23 October 2026 · Pricing · Consent

All 18 tools with filters and a decision finder: Google Analytics alternatives compared

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Trackboxx in use

How Trackboxx works in your store, across multiple websites and even on your flyers.

Plugins for shops and CMSsWordPress, JTL, Shopware, Shopify and ePages — or add the code to any website.View the guides
Multiple websitesThe Business plan includes up to 10 websites and 10 users, with e-commerce tracking and Google Search Console.
Measure print campaignsWith QR code tracking in the Business plan, you can see which flyers and posters bring visitors.QR Code Tracking
Try Trackboxx for free
Christian Pust, founder of TrackboxxChristian Pust
Founder

Transparency: how this comparison is compiled

This comparison comes from Trackboxx — we offer one of the tools ourselves. To help you put it into perspective:

  • Information about Matomo comes from matomo.org (WordPress plugin: wordpress.org); all other information comes from the respective providers’ websites, last checked on 23 October 2026.
  • Matomo is shown separately as a cloud service and as a self-hosted solution so that the disadvantages of one version are not attributed to the entire product.
  • Where information is missing, we write “–” rather than “no”.
  • Trackboxx uses the same comparison framework as Matomo — including areas where Matomo offers more.

Have you spotted an error or has some information changed? Write to us — we will update the comparison.

Questions about alternatives to Matomo

Try Trackboxx for free
Is Matomo free?

According to Matomo, the self-hosted Community Edition is free (“Free forever”). You need your own server and are responsible for updates and maintenance. Premium features such as heatmaps are available as paid plugins. Matomo Cloud has no free plan, but offers a 21-day trial.

How much does Matomo Cloud cost?

According to its pricing page, Matomo Cloud starts at 29 per month plus taxes for 50,000 hits, 30 websites and 30 users. Annual payment includes two free months. The pricing page does not specify a currency.

Kann Matomo ohne Cookies tracken?

Ja, Cookies lassen sich in Matomo abschalten. Für Deutschland empfiehlt Matomo trotzdem, JavaScript-Tracking als einwilligungspflichtig zu behandeln, weil § 25 TDDDG nicht nur Cookies betrifft. Das ist keine Rechtsberatung.

Brauche ich mit Matomo ein Cookie-Banner?

Für Deutschland empfiehlt Matomo, JavaScript-Tracking als einwilligungspflichtig zu behandeln – auch ohne Cookies. Ohne Einwilligung nennt Matomo Log Analytics oder die HTTP Tracking API. Ob du ein Banner brauchst, hängt außerdem von den übrigen Diensten auf deiner Website ab. Das ist keine Rechtsberatung.

What is the best alternative to Matomo?

That depends on what you need. If you want to keep self-hosting, consider Umami or the Community Edition of Plausible. For a similar feature set with a tag manager, consider Piwik PRO. For cookie-free cloud analytics with servers in Germany, consider Trackboxx or Pirsch. And for store analytics from a German provider, consider etracker.

Who is behind Matomo?

Matomo is developed by InnoCraft Limited in Wellington, New Zealand. The project started in 2007 under the name Piwik and has been called Matomo since 2018.

Can I take my Matomo data with me?

You can export your reports from Matomo, for example as CSV or JSON, while raw data is available through the API. Trackboxx can import historical data from Google Analytics and Google Search Console. We did not find a Matomo import feature in Plausible, Simple Analytics, Piwik PRO, Umami, Pirsch or etracker. Before switching, back up what you need.

Matomo or Google Analytics — which is the better fit?

You can host Matomo yourself, giving you full control over your data, while Google Analytics stands out for its Google Ads integration. Both use cookies by default. For a detailed comparison with 18 alternatives, see Google Analytics alternatives.

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