Glossary

Anonymisation

Order processing

Bounce rate

Call-to-action (CTA)

Client-side tracking

Conversion

Direct Traffic

Do-not-track option

Event tracking

First Party Data

Google Tag Manager (GTM)

gtag.js (Global Site Tag)

Opt-in

Opt-out

Pixel

Privacy Shield

Pseudonymisation

Referral traffic

Remarketing

Retagergeting

Server-side tracking

Session

Day

Tracking

Trigger

Average Time

Website Analytics

Zero-click search