Web analytics

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Web analytics is the process of collecting and analysing data about how people use a website. It helps identify weak points, improve content and make the site more effective.

Common metrics include page views, bounce rate, time on site and conversion rate. Tools such as Trackboxx, Google Analytics, Matomo and Plausible support this analysis—see also tracking.

Data protection requirements also apply to web analytics, particularly when it comes to cookies and obtaining valid consent.

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