Trackboxx Logo Retina

gtag.js (Global Site Tag)

😎 Price promotion
10% discount on all Trackboxx annual subscriptions with the code: tb10action
to the offer

gtag.js (Global Site Tag) is a Google JavaScript library that makes it easier to integrate and manage various Google services on a website—particularly Google Analytics, Google Ads, and other marketing and analytics tools.

gtag.js provides a single tracking code for centrally capturing events, page views and conversions . Website owners can define interactions directly in the code without having to add multiple separate tracking scripts.

Typical functions of gtag.js:

  • Tracking page views
  • Sending custom events (e.g. clicks and downloads)
  • Setting up Conversion tracking
  • Connecting multiple Google services through a single code snippet

gtag.js is Google's recommended implementation method for newer services and replaces older libraries such as analytics.js and the classic Google Ads conversion tags.

Note: Instead of adding gtag.js directly, you can also use Google Tag Manager which provides greater flexibility for managing tags.

😎 Price promotion

10% off all annual subscriptions of Trackboxx with the code:

Further topics

Trackboxx Logo