Event tracking

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Event tracking refers to the collection and analysis of specific user interactions on a website or in an app. Rather than focusing only on standard metrics such as page views, it measures specific actions, including:

  • Clicks on buttons or links
  • Video plays or stops
  • Form submissions
  • Scrolling to a specific depth
  • File downloads

In Google Analytics 4 (GA4) event tracking is the primary way to measure user actions. While events had to be configured manually in earlier versions of Google Analytics, GA4 includes automatic tracking of many common events such as page views, scrolling and clicks on external links. You can create custom events for more specific interactions.

Event tracking shows how people interact with a page’s content and where they may encounter problems. Linking events to goals or conversions helps improve both marketing performance and the user journey on the site.

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