Event tracking (or event tracking) is the term used to describe the Recording and analysing specific user interactions on a website or in an app. In contrast to classic metrics such as page views, the behaviour of the user is specifically measured here, e.g:
- Clicks on buttons or links
- Video starts or cancels
- Form completion
- Scroll to a certain depth
- File downloads
In Google Analytics 4 (GA4) event tracking is the central method for measuring user actions. Unlike in previous versions of Google Analytics, where events had to be set up manually, GA4 has a Automatic recording of many common events (e.g. page views, scrolling, clicks on external links). Customised events can be created for more specific interactions.
Event tracking provides detailed information about how users interact with the content of a page and where problems may occur. By linking events with target projects or Conversions the effectiveness of marketing measures and user guidance on the website can be optimised.
