Remarketing refers to a marketing strategy in which visitors to a website specifically addressed again usually via personalised ads. Users have already interacted with the website, e.g. viewed a product or filled a shopping basket, but have not converted.
With the help of Tracking-technologies such as the Meta Pixel or Google Ads Tags user behaviour is recorded in order to reach people again later on other platforms (e.g. on social networks or via display ads). The aim is to bring users back and Conversion to be achieved after all.
Remarketing usually works via Cookies, pixels or Events and requires data protection-compliant consent.
Remarketing, like retargeting in the E-commerce tracking relevant.
