Is Trackboxx as good as Google Analytics?

Trackboxx is designed as a GDPR-compliant alternative to tracking tools such as Google Analytics and Matomo.

Trackboxx takes a different approach, however, focusing on two core principles:

1. 100% GDPR-compliant tracking without storing personal data.
2. A clear, intuitive view of your data. You can immediately see what is happening on your website without training or drilling through multiple levels. All essential metrics are available at a glance.

Data quality compared with Google Analytics

Because we do not use cookies and prioritise privacy-friendly tracking, our data is not directly comparable with Google Analytics in every respect.

In our comparison tests, Trackboxx captured around 85–90% of the data recorded by Google Analytics.

Performance compared with Google Analytics

The Trackboxx tracking script is considerably lighter than the Google Analytics script, reducing its impact on your website’s performance and loading time.

Trackboxx deliberately does not analyse visitor behaviour at the same level of detail as Google Analytics.

Avoiding a cookie banner requires limiting data collection to information that can be justified by a legitimate interest.

Even so, Trackboxx gives you detailed insight into your visitor statistics, helping you identify trends and draw useful conclusions.